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The formula is so successful that one customer has been using the shampoo since 1987 – a 34-year relationship that still continues thanks to the shampoo’s unparalleled benefits. It goes one step further with the addition of natural blue mallow leaf powder, wheat amino acids, panthenol, vitamin E and cornflower extract, which the brand says intensifies color. Perfect shampoo for graying hair that adds silver tones and shine while leaving hair in great condition. Enjoy a free 30-minute virtual consultation with an Aveda artist, from the comfort of your own home.

But Aveda is exceptional, and anyone who has tried the brand’s formulas can attest that the results are all the better, especially those of the Blue Malva shampoo.

Is Aveda discontinuing the Blue Malva shampoo?

The second reason Aveda discontinued Black Malva is that the company wanted to shift customer focus to other innovative products. From medicinal purposes to beauty products, Black Malva is a very useful ingredient that has been loved by consumers for decades. But Aveda stands out from the crowd, and anyone who has tried its formulas can attest that the results are all the better, especially those of the brand’s Blue Malva shampoo. Aveda’s products are entirely plant or flower based, which is an important factor as no artificial ingredients or chemicals are added.

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