POLAROID
29 November 2022
POLICE
30 November 2022Market hacking, modular self-service stores, and shoe boxes with integrated entertainment systems are a key part of Plein Sport’s disruptive retail experience. But although Philipp Plein DNA’s aesthetic is maximalist, its distinctive vision sets it apart from the more conservative appearance of competitors on the market. Both the product and the design are reassuringly performance-oriented with technical materials and air-injecting, shock-absorbing and cushioned soles. A black, high-gloss, two-story semitrailer stands in front of Philipp Plein’s Swiss headquarters, where the German impresario unveils its strategic roadmap for Plein Sport, the activewear brand he founded in January. Introducing PLEIN SPORT, the world’s first luxury brand for active sportswear.
I won’t open a store until I’ve tested it, just as I won’t launch a sports shoe unless I’ve run six kilometers in them, he says. And although he is not reinventing the wheel, PLEIN SPORT is opening up an area that has not yet been exhausted, both in terms of category and in terms of positioning.
plein sport
And although he is not reinventing the wheel, Plein Sport is opening up an area that has not yet been exhausted, both in terms of category and in terms of positioning. But although Philipp Plein DNA’s aesthetic is maximalist, its distinctive vision sets it apart from the more conservative appearance of competitors on the market. Both the product and the design are reassuringly performance-oriented with technical materials and air-injecting, shock-absorbing and cushioned soles.
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