Prada is also active in the eyewear and fragrance industries. It is also one of the biggest global brands thanks to its luxury branding strategy. The company’s 911 model is perhaps the most famous vehicle and dominated the market in the 80s and 90s. His innovative approach is inspired by his unconventional observation of society, which enables Prada to anticipate — and often influence — fashion and style trends.
Interestingly enough, Rolex watches were worn by many pilots during World War II and were featured in the famous war movie The Great Escape. Chanel sells high-fashion clothing, luxury fragrances, handbags, watches, beauty and skincare products.