What is the most famous luxury brand 2022?
December 31, 2022TRENDING FASHION IN GREECE
December 31, 2022Branding a luxury product and developing an effective marketing strategy for a luxury brand requires a unique type of strategy; one that starts with a thorough understanding of the characteristics of luxury products. Luxury existed right from the start. Gucci’s 90th anniversary advertising campaign featured black and white photos of their workshops from the 1950s and reminded us that their craft knowledge was passed down from generation to generation. In the 2000s, the idea was introduced that high-end brands would reach new target groups by working with retail chains and produce limited editions that customers would only fight for a few weeks. By highlighting the most important features of the luxury brand in these promotional messages, a positive luxury image can be created and a strong brand identity can be promoted.